App Attack: Google Opinion Rewards

by Yannis Lam
Class of 2016

App-Attack is a new series of articles about apps for smartphones. Each App-Attack article provides a basic overview of each app and the author’s opinion regarding the app. Afterwards, the app is rated on a 5 WAMP scale on 5 different categories and the 6th score is the average of the scores for the 5 different categories. The first app in this series is Google Opinion Rewards. If you are interested in submitting your own reviews for App-Attack, please contact Mr. Dahlbeck in Room 131? or email


According to the developer (Google Inc), the primary purpose of this app is to “Answer quick surveys and earn Google Play credits with Google Opinion Rewards, an app created by Google Consumer Surveys”. It goes on to state “Getting started is easy. Download the app and answer basic questions about yourself. We’ll then send you surveys around once a week, although it may be more or less frequent. You’ll get a notification on your phone when a short and relevant survey is ready for you, and can receive up to $1.00 in Play credits for completing it. Questions can range from, “Which logo is best?” and “Which promotion is most compelling?” to “When do you plan on traveling next?””


The purpose of this app is to provide users with surveys and compensate their time and responses with Google Play credit. This app is Android only and was first released in November 2013. The app works on Android devices running on versions 2.3.3 and up and requires a Google Wallet account.


Once the app is downloaded, the user is prompted to set up the app by connecting to a new or existing Google Wallet account. This is required as Google will distribute the credit for Google Play through its existing Google Wallet infrastructure. Additionally, all Google Play purchases (except for apps) require an authorization using Google Wallet. Afterwards, an initial 9 question survey is prompted. The survey requires basic information from the user, such as authorization for the app, gender, postal code, language, household income, and occupation. Once the app is set up, a guide shows how notifications from the app works before ending back with its main interface. The main interface (as shown below), leaves a main box for future surveys and thanks the user for downloading it when there are no surveys. Below this box is another field that details the present Google Play Credit along with links to the Google Play Store (App), reward history, and the ability to share the app on all available social mediums.

Please note that this screenshot has been modified to remove my email address from the bottom center.

Please note that this screenshot has been modified to remove my email address from the bottom center.

Not much of this interface has changed since its initial release. The app now has a green highlight header instead of a gray header and buttons grouped in slightly different formation. In the year of its existence, many people have held different degrees of satisfaction with this app. The app has a 4.1 stars out of 5 stars review on Google Play. Various users have reported surveys several times a month or at least one survey a month. Some surveys were only 1 yes or no question worth $1!


However after looking over other people’s reviews and reports, I have several complaints about this app. First of all, the app is only available for download in the USA. Any data collected by this app must be very bias if only a single wealthy nation is surveyed. Also… everyone must be rich enough to afford a smartphone… right? Second of all, after a year of having this app downloaded, I have not received a single survey! What is the point of me keeping this app and using up my storage space for a survey that will never come? Most people have reported surveys approximately once a month. Why do we need an entire app that is a waste of storage for a usage of 12 years? If this was a subscription service to a website, instead of an entire useless app, Google Opinion rewards would be much more effective and less efficient.

 Design: 4/5

 How does the app function and look?

GOR still provides a simple and ad-less interface that is clutter-free and modern.

 Satisfaction: .5/5

 After using this app, how does one feel?

Since I have simply not received any surveys from an app whose primary purpose is to provide surveys, I am completely unsatisfied.

 Availability: 3/5

 How many countries and devices are able to use this app?

Since this app is only available to US devices, it fails to accurately portray the overall statistics of the world. However since it seems to work on all devices in the US, for all ages, earning it rating of 3 WAMPs.

 Purposefulness: 1/5

 How well does the app fulfill the objectives that it claims it was designed for?

Since I have not received a single survey, but other users claim to periodically receive surveys (and credit), this app is not as useful as it claims to be.

 Personalization: 3/5

 How well does the app adapt to a user?

The app provides useful parts for those able to use it, earning it another rating of 3 WAMPs.

 Recommendation Rating: 2.3/5

 What is the overall average of the 5 categories of the app’s ratings?

The average comes out to be a 2.3/5 rating.

 More Information

 Download Google Opinion Rewards